Another report on 18 April detailed how India’s bellwether information technology (IT) services industry is racing to build generative AI capabilities for clients across financial services, healthcare, retail and other industries. The technology has seen widespread interest from all quarters - on 16 April, Mint reported that India’s top colleges are undertaking generative AI research to solve specific use cases within academia and research. The tool, which amassed over 100 million active users within the first two months of launching, has since seen a host of rivals and compatriots shape up, including Google’s own language model-based Bard, and Microsoft’s ChatGPT-based Prometheus Model powering Bing AI search. To be sure, use cases and applications of generative AI gained prominence after the launch of Microsoft-backed OpenAI’s ChatGPT chatbot last November.
This is better in comparison to a generic platform like ChatGPT, which does not have context of one particular user’s prior work," Zhao said. By doing this, Notion AI will understand your previously written documents as well as ongoing projects, to give results that are very specifically tailored to what one particular user is writing. We use multiple off the shelf language models, and tap the existing data on Notion to feed into the AI models. “We work with vendors to provide the AI tool, of which OpenAI is one. The company is gradually using this funding to expand its implementation of generative AI - which it rolled out last month under ‘Notion AI’. The company was valued at $10 billion at the time. The latest round took place in October 2021, when it raised $275 million in a funding round led by Coatue Management and Sequoia Capital. Zhao said Notion has leveraged this popularity to already become profitable even though he claims to have not spent “most" of the company’s venture capital funding. On websites such as Etsy, we have tons of people who sell Notion templates," he said. “Last year, we had a number of users who earned over $1 million within a year, just by selling Notion templates or apps that would work on top of our platform. This helped us build a good community of users around the world, who then took our platform to their workplaces, which helped expand our business," he said.ĭescribing the platform as being “made of Legos", Zhao said that users are today leveraging the flexibility to build their own solutions such as document templates on Notion. Our product is given for free, or for really cheap, to consumers. We serve startups, mid-sized companies and large enterprises. It is in around 2019 that we made our ‘personal user’ plan almost completely free, and this includes limited storage as well. “A lot of our users are B2C, but our revenue stream is predominantly from businesses. However, he declined to share the split between consumer and business users only stating that Notion’s revenue is “predominantly from B2B operations." Zhao said while the company presently reports “over 20 million monthly active users," the actual figure is “much more." These communities have helped bolster Notion’s user base. India is one of the sizable communities for us in this regard while it is still not in the top five among the global communities, it is one of the fastest growing ones among our top 10 or 15 geographies," Zhao said. “Nearly 70-80% of our user-based communities are outside of the US. Zhao claimed that this is what differentiates the platform from other real-time workplace collaboration and management platforms such as Asana and Slack, or even Microsoft Teams.īut, unlike its peers, Notion has leveraged its popularity on TikTok amid the pandemic to create communities of consumers globally, including in India. According to Zhao, Notion presently has 35 employees in India, a figure that he aims to increase in the near future.Īs a platform, Notion offers document writing, database and knowledge management, and project management as three services unified under one platform.
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